This site is for a research and analytics company. Their actual site felt like information overload. I wanted to streamline their information and decide what would be the most important things to have on the homepage vs. what could exist on secondary pages. I made sure to get in a simple call to action at the top, and used icons to highlight their 3 primary areas of focus, breaking those down into sub-categories.
This site is meant to show the benefit of research & analytics being applied to one's own business. I wanted to make this a friendlier site, with inviting colors and shapes, and graphic elements reflecting patterns found in data. I did this to encourage stake-holders to want to learn about research & analytics for their business, rather than be intimidated by it. Reference for real SG Analytics site: https://www.sganalytics.com/
