brand summary
brand positioning statement
True Food is a clear, bright, environmentally conscious brand meant to connect people with healthier food options, and make social impact. The brand is honest and denotes blue skies and clean water. It calls for fresh cut herbs from the garden and social gathering around the table. Imagine grassy pastures with happy cows and lots of sunshine.
Diverse hipsters ride their bikes to their favorite urban spot, where young and old eat sprouts, colorful foods, and drink fermented beverages. Think farmers market at the Ferry Building in San Francisco.
mood board
color accessibility
Designers and developers should all be aligned on what colors are visually acceptable with each other. Using a grid is a form of documentation where all parties involved can understand what colors are visually accessible. This also provides a way for stakeholders to understand visual compliance. Colors were tested on the Web AIM Contrast Checker https://webaim.org/resources/contrastchecker/
