brand summary

brand positioning statement
Habitat Design is a sustainable brand which believes in making the home a place to go recharge. It is modern comfort, humanized and has character. It underscores strong connection to nature and wants to preserve the heritage of craft techniques.
Refined and understated, the brand calls for reclaiming your space from disarray and coming home to a sanctuary. Imagine a quiet walk at Big Sur or the smell of rain in the Mojave Desert.
Leave the world and screen time behind for an evening cooking your favorite ethnic cuisine or relaxing in your favorite spot.

color palette

typefaces

logo

mood board

color accessibility
A form of documentation where all parties involved can understand what colors are visually accessible. This also provides a way for stakeholders to understand visual compliance. Colors were tested on the Web AIM Contrast Checker https://webaim.org/resources/contrastchecker/